George Washington’s Mount Vernon
(Integrated Campaign)
Not since the Civil War has our country been so divided. Mount Vernon saw an opportunity to offer a little perspective. A chance to heal. A chance to come together once again.
This campaign — “Come Home, America” — takes on our national strife without minimizing it. It’s a campaign built not to set aside our differences, but to embrace them.
This work was client-approved, but due to the pandemic, has yet to be produced. Story boards, print ads and OOH found below.
MV Storyboard 1 — “Belonging”
Filmed on a stage in a theater. An American flag in the background. Each line delivered by a different person. Covering all ages, ethnicities, genders found in America.
MV Storyboard 2 — “Differences”
Filmed on a stage in a theater. An American flag in the background. Each line delivered by a different person. Covering all ages, ethnicities, genders found in America.
MV Storyboard 3 — “Welcome”
Filmed on a stage in a theater. An American flag in the background. Each line delivered by a different person. Covering all ages, ethnicities, genders found in America.
