Enerpac Print

(B2B print)
Enerpac makes heavy duty industrial tools used to build and repair some of the world’s most important facilities and equipment. Nuclear power plants, offshore oil rigs, power stations, wind turbines. So much is riding on every project. If even one tool or component is inferior, it can jeopardize the job, your reputation, worker safety. Or unimaginably worse scenarios.

This concept illustrates the pressure Enerpac tools perform under in realistically dramatic ways. And by not showing the products themselves, it stands out in the typical sea of sameness that plagues B2B advertising.