If you need one great line, you write 100. If you need one great idea, you explore a dozen. If you want to drink one beer…
Well, still just drink one beer. The world doesn’t need another Hemingway.
The point is, the creative process can be a meandering, maddening, literally-bang-your-head-on-the-wall endeavor. But creative output? That’s clear. You work, work, work. It’s the only way.
So that’s the elevator pitch. That’s what you get when you hire me.
But what else is there? Well, I spent five years writing for newspapers before I made the switch to advertising. Which means I know how to write on deadline, write longform, write on subjects I have no previous knowledge of, interview strangers and cuss creatively. It also means I spent my time uncovering deep human truths. The skill transfers well to advertising.
I was baptized by fire and frequent flier miles at BVK as a junior copywriter working on Funjet, Southwest and United Vacations brands. After two years I was bumped up to copywriter. Work included the Wyoming Office of Tourism, Travel Nevada, Reno Tahoe, Carmex and a variety of B2B brands.
Along the way I was pushed by mentors of all stripes, taught how to shore up my weaknesses and strengthen my strengths. I transformed from a skilled (but rookie) writer to a thinker, an idea man, a creator. I learned to simplify. To edit hard.
I read voraciously and write constantly.
Let’s work together.